Remove "Powered by Shopify": Boost Your Brand's Professional Image


You can remove the “Powered by Shopify” footer message if you want a footer focused on your own brand. Treat this as a theme customization: make a reversible change, preview it, and check that the rest of the footer still works.

Key takeaways

  • Try the theme's wording settings before editing Liquid code.
  • Work on a duplicate theme when changing code.
  • Check both the storefront and password page if your store uses one.
  • Keep policy, contact, accessibility, and navigation links intact.

Change the theme wording

Shopify documents the following approach in its footer-message instructions:

  1. Open Online Store in your Shopify admin and find the theme you want to change.
  2. Open that theme's menu and choose Edit default theme content.
  3. Search for powered in the filter box.
  4. Replace the value in Powered by Shopify with a single space.
  5. If the password page also displays the message, update Powered by Shopify HTML there too.
  6. Save, then preview the relevant pages.

The labels or menu placement can differ from older screenshots or third-party theme instructions. Check that you are editing the intended theme rather than another copy in your library.

If the message remains, inspect the theme code

Duplicate the theme before making code changes. Give the copy a recognizable name so you can compare it with the unchanged version.

Shopify's documented code method is to open Edit code, find footer.liquid in Sections, locate {{ powered_by_link }}, remove that output, and save. Some themes structure their footer differently; use the theme developer's guidance if that file or output is absent. Remove the specific attribution output rather than deleting the entire footer section.

Avoid a broad CSS selector that hides every link to Shopify. Such a rule does not distinguish the footer credit from other links you may want to keep, and hiding an element can make later theme maintenance harder to understand.

Verify the result before publishing

Check the preview on desktop and mobile. Visit the homepage, a product page, a collection, the cart, and the password page if it is enabled. Confirm that the attribution change appears where intended and that the footer spacing is still usable.

Click the remaining footer links. Check your policy pages, contact information, navigation, and any language or currency controls your theme includes. If the theme uses Chad, verify the Shopify widget visibility settings as well.

Publish only the theme copy you tested. Keep a note of the file or wording field changed so you can recheck it after a theme update.

Put the change in context

A footer edit is one item in a broader ecommerce launch checklist. Clear product information, a usable checkout, working contact routes, and consistent policies give shoppers more practical help than the absence of a platform credit alone.

For the next review, work through these store experience improvements. Keep changes small enough to test and make sure they help visitors complete the task they came for.